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People’s Daily Builds A Media Lab to Strengthen Propaganda for the Party

At an event on December 8, Xu Zhengzhong, deputy editor-in-chief of the People’s Daily, the official mouthpiece of the Chinese Communist Party (CCP) announced  that the “National Key Laboratory of Cognitive Content for Communication” had been established. The lab has a mission to “spread the voice of the CCP wider and farther.”

The lab is under People’s Daily’s supervision and uses People’s Daily’s online platform. The lab will focus on artificial intelligence research and focus on three main directions: scientific theory and the computation of the accurate dissemination of mainstream values, intelligent content review and risk management, and national cyberspace governance in terms of content dissemination.

Xu said that the Fourth Plenary Session of the 19th Central Committee of the CCP proposed “to build a mainstream public opinion landscape that integrates online and offline contents and coordinates domestic and foreign propaganda; and also to establish an all-media communication system based on content production, supported by advanced technology and innovation management.”

According to Xu, the lab is also to implement the spirit of the “1.25” speech of Xi Jinping. In the future, the technology of media fusion will be used to “expand the coverage of mainstream values and to spread the Party’s voice wider and farther.”

Xi Jinping delivered the “1.25” speech on January 25 this year at the 12th study session of the Political Bureau of the CCP Central Committee. Xi said, “We must use the achievements of the information revolution to promote the in-depth integration of media, scale up and strengthen mainstream public opinion, and consolidate the common ideological basis of the people, of the Party, and of the nation, so as to provide spiritual strength and public opinion support for achieving the goal of ‘two hundred years’ and achieving the Chinese dream of the great rejuvenation of the Chinese nation.”

Source: Central News Agency, December 8, 2019