Cai Wu, the Minister of Culture, admitted that Western soft power continues to remain stronger than that of China. He saw no fundamental change, and believed that the status quo is not comparable to China’s rising international status. He expressed that China should “expand the international influence of Chinese culture, and, at the same time, truly protect the safety of domestic culture.” To increase China’s soft power is to, among other things, “promote understanding and respect for China’s core interests.”
Source: Xinhua, April 9, 2010
http://news.xinhuanet.com/newmedia/2010-04/09/content_13323486.htm