On July 1, 2012, in memory of the 91st anniversary of the founding of the Chinese Communist Party, the U.S. based Hontoot Company and over one hundred Chinese media co-hosted the “Red Cultural Education” activities in Shaoshan, Hunan Province, the birth place of Ma Zedong. The programs included an oath swearing ceremony for new party members; a tour of Mao’s birth place; watching a patriotic dance and music show; a visit to the Memorial Hall of Liu Shaoqi, the formal President of China (from 1959 to 1968); wearing a red army uniform, singing red army songs, eating red army meals; and forums on how the red culture can impact socialistic core values.
According to Mr. Shen, President of U.S. based Hontoot Company, the Hontoot Company is a business entity devoted to the promotion of Chinese Red Tourism; it also specializes in the electronics field. The company’s mission is to promote China through red culture and red resources. The company’s founder believes that “in order for the world to know China, it should start with red culture and revisit and experience the journey of the Long March taken by the Red Army.” Mr. Shen told the media, "Through these red cultural programs, the volunteers can learn the red cultural spirit and receive a patriotic education."
Source: Guangming Daily, July 2, 2012