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Nike Announced Ending Its Running App Services in China

Shanghai-based Chinese financial news site East Money recently reported that the Nike Running Club (“NRC”), a running app owned by Nike, issued a notice to users of service suspension. The announcement stated that, due to business plan adjustments, the NRC APP will discontinue its services in China starting July 8, 2022. NRC will provide data export services for runners in need. Garmin’s sports equipment will stop synchronizing data with the NRC APP, effective immediately. Since the APP was launched, more than eight million registered users in China have run more than 100 million kilometers together. The Paper advised that, in late May, some runners also reported that the NRC APP displayed a notice on the relevant page that the service would be suspended, informing that the operation in the area where the runners were located would be stopped on June 30. Some Chinese netizens lamented that many foreign brands have withdrawn from China recently, such as Amazon Kindle and Airbnb.

Source: East Money, June 8, 2022