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China Holds New Media Forum on “Telling the Chinese Story”

On July 12, 2023, China held the International Communication Forum for New Media in Changsha. The forum focused on the theme of “Telling the Chinese Story and Shaping China’s Image.” Prominent media figures, experts, scholars, and representatives of overseas brands attended the conference.

Du Zhanyuan, Director of the China Foreign Language Publishing and Distribution Administration, made the following suggestions at the forum: One, emphasize the importance of showcasing China’s modernization journey and effectively narrating the stories of China’s development. Two, establish comprehensive and authoritative foreign-language online platforms, covering websites, mobile platforms, and overseas social media networks. Three, adopt new technologies such as mobile, social, and visual communication, cloud computing, big data, and artificial intelligence.

The General Editor of Xinhua Net, Qian Tong, highlighted the increasing participation of Chinese media and companies doing business overseas in international communication, saying that more voices contribute to a more splendid chorus of global communication.

Deputy Chief Editor of China Daily, Wang Hao, suggested strengthening the application of technology to make China’s image more visible and tangible, and using the mouths of media celebrities of other countries to make China’s image more lovely and trustworthy.

Xu Rong, Deputy General of Hunan Broadcasting and Television Group, shared about the Group’s success in distributing a significant number of films and TV series overseas, including the popular series “The Rational Life,” which gained international recognition on Netflix. Xu also shared that the Group organized performances domestically and overseas, using popular art forms to open doors to mainstream overseas markets.

Source: Guangming Daily, July 13, 2023