Primary Taiwanese news agency Central News Agency (CNA) recently ran an article on Huawei and its competitors in the Chinese mobile phone industry. Below are some key points from the article.
Huawei returned to the 5G space with the unexpected launch of its Mate 60 Pro mobile phone in August 2023. Although the mobile phone launch was very topical and triggered a frenzy of consumer activity, multiple data sources show that Huawei’s 5G handset production capacity is quite insufficient. Huawei’s “grand return to 5G” failed to break the pattern seen in China’s mobile phone market in 2023.
According to International Data Corporation (IDC), 28.71 million new smartphones were registered in the Chinese market in November 2023. Among them, Apple ranked first, with a market share of 21.1 percent; Xiaomi ranked second, with 18.3 percent; Huawei rose to 14 percent and ranked third; Vivo and OPPO ranked fifth and sixth with 13.4 percent and 13.1 percent respectively.
Counterpoint Research data showed that, in October 2023, the best-selling smartphone in China was not a Huawei product but rather the Apple iPhone 15 Pro Max, with a market share of 5 percent. The Huawei Mate 60 Pro phone ranked second with a 4 percent market share, and the smartphones ranked 3rd through 5th were also iPhones.
Tencent News said that, while players in the industry had regarded Huawei’s return to 5G speed as the biggest variable affecting the mobile phone industry in 2023, Huawei’s insufficient production capacity means that the competitive landscape in China has not shifted as much as anticipated. According to data from research institute Canalys, China’s smartphone market shipped 66.7 million units in the third quarter of 2023, with Huawei not being ranked among the top five in terms of shipments.
Source: CNA, December 29, 2023