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Xinhua: China’s E-commerce Platforms Expanding Rapidly Overseas

Xinhua News Agency reported rapid growth in the “going global” trend of China’s e-commerce platforms. This includes the B2B model of Alibaba International or the B2C models of AliExpress, Temu, and TikTok Shop. According to data from China’s Ministry of Commerce, the imports and exports for China’s e-commerce platforms reached 2.38 trillion Yuan (US$ 330 billion) in 2023, an increase of 15.6 percent from the previous year. Exports, specifically, amounted to 1.83 trillion Yuan, an increase of 19.6 percent year-over-year.

Take Japan as an example. Since its launch [in Japan] in July of 2023, Temu has seen its number of users grow at a rate of 2.2 million per month. In January 2024, its number of users in Japan reached 15.5 million, 52 percent of the combined average of the three major e-commerce platforms in Japan — Amazon, Rakuten Market, and Yahoo! Shopping — which is 29.7 million. The number of users on the clothing e-commerce platform SHEIN has also surpassed that of the well-known Japanese clothing e-commerce platform ZOZOTOWN. TikTok, with its millions of users in Japan, may soon become a big player in the e-commerce field as well.

According to Yonhap News Agency, the latest data released by South Korea’s statistical department shows that, in 2023, imports from China’s e-commerce platforms surged by 121.2 percent year-over-year. For the first time, China surpassed the United States to become South Korea’s largest source of e-commerce imports.

Source: Xinhua, February 23, 2024