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China Needs to Optimize the Structure of the Cultural Industry

Qiushi, a flagship publication of the Chinese Communist Party’s Central Committee, republished an article from People’s Daily on the topic of pushing the cultural industry forward. The article suggested improvements needed in four areas: (1) the investment structure needs to be optimized to allow more investors; (2) the technological structure needs to be optimized in order to utilize more cutting-edge technologies; (3) the cultural industry product structure needs to be optimized for better branding and design; (4) the industry’s organizational structure needs to be optimized to introduce more enhancements to state owned cultural enterprises. The article expressed the belief that, to meet the requirements of the Party, the industry must successfully unify both ideology attributes and economic attributes .

Source: Qiushi, August 3, 2011