According to a VOA report, in 2012, China Central Television (CCTV) will establish a broadcast station in Washington, D.C. and will air 6 hours of English television programming each day. Many view the move as China’s effort to gain international discourse rights and as an investment in gaining soft power in the world.
Financial News also reported that CCTV rented 36,000 square feet of office space at 1099 New York Avenue, which is three blocks from Bloomberg News.
Source: VOA, November 9, 2011
http://www.voanews.com/chinese/news/20111109-cctv-us-133559953.html