China News recently reported that the spokesman for the Chinese People’s Political Consultative Committee (CPPCC), Zhao Qizheng, commented in a media briefing on two major security concerns of Chinese companies doing business overseas. Zhao suggested that, though China’s “Go Out” strategy has been very successful, many Chinese companies still face challenges due to a lack of knowledge of the international market. One of the major security concerns is the personal safety of the Chinese company’s staff working overseas. Another major concern is the safety of the investment. On the second point, Zhao added that many failures were directly caused by not using effective public diplomacy, which, if used, would help eliminate the negative voices in the foreign government and the general public. Zhao revealed that, last year, public diplomacy associations were established in Shanghai, Tianjin, and Guangzhou. These three cities do the most international business.
Source: China News, March 2, 2012