According to a report from Di Xing Tong, China’s largest cell phone chain store, since the iPhone 5S and 5C were introduced in China on September 20, the ratio of iPhone 5S and iPhone 5C phones purchases in China has been 3.68:1 compared to 2:23:1, which is the ratio in the overseas markets. The report indicated that the reason Chinese consumers favored the 5S over the 5C, even though their quality is comparable, is that the 5S is considered to be more upscale. They are therefore less likely to be attracted to the cheaper version of the iPhone5C.
Source: Guangming Daily, November 15, 2013
http://it.gmw.cn/2013-11/15/content_9495124.htm