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Party’s Propaganda Chief Underscores Need for CCTV’s Domestic and International Expansion

In a visit to China Central Television (CCTV) on November 13, Li Changchun, one of nine members of the Chinese Communist Party’s (CCP) standing committee of the Politburo and head of the party’s propaganda policy, emphasized the implementation of Hu Jintao’s speeches on ideological work, instructing the network on its domestic and global strategy.

During his stay, Li was shown a demo of web TV, podcast, cell phone TV, and in-vehicle TV. He also talked to Edwin Maher, a Western news anchor of CCTV International.

CCTV, as China’s state-run television station, should faithfully follow the right direction, said the senior party official. Li urged the network to step up the migration from a domestic oriented traditional media to a modern media with a global vision. Li told CCTV to expand international channels, facilitate its overseas access, and strengthen its appeal by studying the psychology of domestic and oversea viewers. At the same time, developing web TV was regarded as an important strategic task, with the goal of building a nationwide platform for web video programs.

Li’s visit was accompanied by Liu Yunshan, Head of the Publicity Department of CCP’s Central Committee, and Liu Yandong, another member of the CCP’s Politburo.

Source: Xinhua, November 13, 2008