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Xinhua News Agency Establishes New Media Base

On January 11, 2011, Xinhua News Agency and the city of Beijing jointly held an unveiling ceremony for the Xinhua Net Industrial Park. The park is Xinhua’s first media high-tech development base designed to improve distribution capabilities and competitiveness in new media channels. In its publication business, Xinhua News Agency pays close attention to new media. The park plans to attract more partners and to join international competitions. Some of the goals in establishing the park were to enhance China’s “soft power” and to enhance “the capacity to guide public opinion.” As part of the plan, the park is to integrate various national level government websites as well as a “national search engine,” multimedia technologies, mobile interconnectivity, network video, digital publication, and e-commerce.

Source: Xinhua, January 11, 2011