Liu Binjie, Director and Party Chief of China’s General Administration of Press and Publication (GAPP) stated that the priority for 2012 is to encourage China’s press and its publishing companies to establish a presence overseas. Liu suggested that that the focus of this work should be on three objectives. The first is to build brand names; the second is to expand the channels for international distribution; and the third is to adopt policies to encourage domestic media to publish and distribute Chinese domestic publications outside of China and to use every possible means to take root in foreign countries. GAPP has ensured that about 50 projects of the press and publishing companies receive state funds of close to 500 million RMB (US $78.5 million) for re-organization and capitalization.
Source: Xinhua, February 15, 2012
http://news.xinhuanet.com/legal/2012-02/15/c_122706724.htm