People’s Daily reported that the growing popularity of Chinese pop culture into the global market has strengthened China’s cultural soft power.
The 2023 China Online Literature Blue Book released by the China Writers Association reveals that the overseas market for online Chinese literature exceeded 4 billion yuan in 2023, with nearly 200 million active users globally. Among them, 80% belong to Generation Z, and the audience spans most countries and regions worldwide.
Voice of America noted a new trend in China’s “short drama exports.” The report highlighted that Chinese mini-program short dramas emerged in 2021, and by 2022, they began exploring overseas markets. Between August 2022 and June 2024, over 100 short drama apps were active in international markets, accumulating 148 million downloads and generating $252 million in in-app purchase revenue.
At the end of August, the release of the Chinese game “Black Myth: Wukong” drew significant attention from foreign media, including The Economist and Bloomberg. The game sparked widespread discussion on its launch day, topping sales charts on multiple platforms such as Steam and WeGame across several countries. It also climbed to the top of Steam’s global bestseller list on the second day of its pre-sale.
An article on Pakistan’s Friday Times website also highlighted the popularity of Chinese cultural exports across Asia, particularly in Vietnam, Malaysia, Singapore, Thailand, Indonesia, the Philippines, Sri Lanka, and Cambodia. Chinese TV dramas are frequently streamed and downloaded, Mandarin pop music continues to attract fans across the region, and Chinese fashion brands are gaining recognition. Cosmetics companies like Perfect Diary and Florasis, known for their use of natural and traditional Chinese ingredients, are becoming increasingly prominent in the global beauty industry.
Source: People’s Daily, November 4, 2024
http://paper.people.com.cn/rmrbhwb/html/2024-11/04/content_26088834.htm