Qin Lu, deputy director of the Central Party School’s Department of History and Culture, argues that China’s rapidly changing media environment has made public opinion a growing source of social tensions and a major governance challenge. He proposes the following measures for the authorities to strengthen public-opinion management:
- Shift from emergency response to routine governance: Rather than treating public-opinion incidents as isolated “emergencies,” authorities should integrate public-opinion management into the broader national governance system.
- Address problems before they become public-opinion crises: Qin emphasizes that resolving underlying social and livelihood problems should be the foundation of public-opinion management. Governments should use social-governance centers, the 12345 government-service hotline, public-opinion monitoring, and government social-media platforms to identify public concerns, respond to grievances, and defuse potential tensions.
- Build an integrated system: He proposes combining regular press briefings, daily public-opinion guidance, and emergency response. Government press offices and social-media platforms should proactively explain policies, respond to public concerns, build credibility, and serve as rapid official-information channels when controversies emerge.
- Respond quickly with both “emotion and facts”: Officials should establish clear criteria for when and how to respond to emerging controversies. Initial responses should address both the underlying incident and public emotions through empathy, reassurance, apologies when appropriate, and transparent updates. Qin warns that defensive messaging or attempts to shift responsibility can intensify negative sentiment and trigger secondary controversies.
- Strengthen information management and preparedness: Government communications should provide both factual information and confidence-building messages, including clear explanations of an incident’s causes, investigation, response, and follow-up. Qin also calls for regular training, simulation exercises, and reviews of past cases to develop practical response plans and improve interdepartmental coordination.
- Overall framework: Qin proposes a comprehensive system of “good governance of people’s livelihoods → information release → public-opinion guidance → public-opinion response,” making public-opinion management a routine component of governance rather than a response limited to exceptional crises.
Source: Study Times, September 18, 2026
https://www.studytimes.cn/llsd/202609/t20260917_91732.html