{Editor’s Note: The Chinese animated movie “Nezha 2” reportedly generated $2 billion in box office revenue in China. However, there have been reports that the Chinese Communist Party (CCP) took measures to boost viewership of the movie by ordering organizations and companies to take all their employees to watch it. The CCP is now pushing the movie to the global market.
Regarding the movie’s content, some criticized it on the following grounds: though the movie was based on Chinese legend of divine powers, it twisted the traditional stories around and promoted the idea that an individual beings can determine their own fate by disregarding the will of the divine.}
An article by Xinhua News Agency praised the movie for setting a new benchmark achievement for the CCP’s “culture going abroad” initiative.
After becoming the highest-grossing film in Chinese cinema history and setting a new global record for the highest box office earnings in a single market, Nezha: Rebellion of the Demon Child (hereinafter referred to as Nezha 2) has officially embarked on its journey to international markets. Starting from February 13th, Nezha 2 will be released in multiple countries and regions, including Australia, the United States, New Zealand, Singapore, Malaysia, Indonesia, and the Philippines.
Li Wei, Chairman of 1905 Pictures, believes that by reconstructing narratives and leveraging innovative technology, the film breathes new life into ancient mythology. Its success validates the effectiveness of the “traditional culture + contemporary expression + industrialization” model. “It can be said that Nezha 2 has ‘found a balance between Eastern aesthetics and global storytelling,’ offering a cultural example that coexists beautifully alongside Hollywood animation narratives. Chinese animated films are striving to transition towards ‘cultural resonance.’”
“We need to creatively tell Chinese stories and convey China’s voice by integrating cultural uniqueness with an international perspective,” Li Wei added.
Source: Xinhua, February 14, 2024
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