The Chinese Ministry of Education recently published a document titled “Notice on Promoting Military Recruitment Among University Students for 2025.” The notice said that “university students are considered a crucial talent pool for building a world-class military.” It encourages graduating students to enlist and requires local governments and universities to “enhance their political awareness and ensure effective implementation of such recruitment.”
Specific recruitment strategies listed in the document include:
- Strengthening Specialized Information Sessions
Universities and local conscription offices should collaborate to conduct extensive “Military Recruitment Promotion on Campus” activities. These include policy briefings, military open days, and experience camps to ensure comprehensive outreach. They should utilize veteran university students, form “Military Recruitment Lecture Teams,” and conduct personalized, face-to-face promotional campaigns. - Building an All-Media Communication Network
Authorities should leverage official platforms such as the National Recruitment Network and use university websites, WeChat public accounts, and short video platforms to create engaging promotional content, including microfilms, animations, and live interviews. The creation of online cultural works reflecting military life is encouraged to enhance the impact of recruitment messaging. - Creating Immersive Promotional Environments
Universities should set up dedicated recruitment promotion areas in key locations such as main campus roads, cafeterias, and dormitory areas. This includes broadcasting recruitment videos, displaying banners, posting posters, and distributing brochures to foster a strong recruitment atmosphere. Additionally, recruitment content should be integrated into freshman military training, campus job fairs, and graduation ceremonies for targeted mobilization.
{Editor’s Note: Some have said that the Chinese Communist Party is now promoting military enlistment to college graduates because graduates are having a hard time finding jobs in the current Chinese economy.}
Source: Ministry of Education website
http://www.moe.gov.cn/srcsite/A15/s3263/202504/t20250409_1186607.html