Chinese tech-industry portal OFWeek recently reported that Apple’s iPhone 17 series, initially underestimated, experienced phenomenal sales after its launch in the Chinese market where it far exceeded expectations: sales increased by 14 percent year-over-year in the first 10 days, and shipments reached 10.1 million units in the third quarter, making Apple the only brand among leading manufacturers to achieve positive growth.
According to global technology market research firm Counterpoint, as of November 2nd, activated sales of the iPhone 17 series in China exceeded 8.25 million units, with the flagship iPhone 17 Pro Max reaching 3.95 million units. As of 9:00 AM on November 11th (China’s biggest annual shopping day), the top three ranked phones on the “JD.com Mobile Phone 11.11 Speed Ranking” were: iPhone 17 Pro Max, iPhone 17 Pro, and iPhone 17. Apple models occupied half of the top ten spots.
Counterpoint stated that the Chinese smartphone market still remains weak amid sluggish consumer demand, with smartphone sales declining 2.7 percent year-over-year in the third quarter. However, reporters recently visited Apple’s official stores in Xidan, Sanlitun, and Chaoyang in Beijing and found that even though the iPhone 17 series has been on the market for more than a month, there are still long queues of people waiting to buy it.
With the tariff war between U.S. and China ongoing, Apple’s supply chain and its global production capacity face ongoing uncertainty.
Source: OFWeek, November 14, 2025
https://ce.ofweek.com/2025-11/ART-202211-8400-30673713.html