Primary Taiwanese news agency Central News Agency (CNA) recently reported that, in the first three quarters of this year, Porsche sold only 32,000 vehicles in China, a sharp drop of 26 percent compared to the same period last year, and a nearly two-thirds drop from the peak sales of 95,000 vehicles in 2021.
German luxury car brand Porsche entered the Chinese market in 2001, and its sales have continued to climb ever since. In 2015, China became Porsche’s largest single market globally. During peak sales periods, Chinese consumers even had to pay extra to buy a Porsche. However, since the significant growth of new energy vehicles in China in 2023, Porsche’s sales in the Chinese market have been under pressure, with the decline becoming increasingly larger in the past two years. Its electric vehicles are expensive, but their smart features are not as advanced as those of Chinese electric vehicles.
Very recently, Porsche China confirmed to the media that the company’s self-built charging network will gradually cease operation starting March 1st, 2026, closing a total of about 200 charging stations. In the meantime, Porsche centers in large cities of Zhengzhou and Guiyang lately closed down without warning – showrooms were emptied overnight, prompting car owners who were unwilling to accept their losses to call the police.
Source: CNA, December 26, 2025
https://www.cna.com.tw/news/acn/202512260226.aspx