A leaked internal Chinese Communist Party (CCP) public security document reportedly admits that recent efforts to control Chinese-language discourse on foreign social media have been largely ineffective. According to the document, overseas Chinese discussions have become decentralized and fragmented, with criticism of the regime emerging not only from traditional media but also from individual influencers and social media accounts. In response, the CCP appears to be adjusting its strategy, moving away from broad narrative campaigns toward targeted engagement with influential “big V” accounts, potentially offering cooperation incentives.
The file notes that the previous approach of mass coverage and centralized messaging had limited impact. Authorities are now reportedly focusing on a case-by-case strategy, aiming to identify, categorize, and engage with influential accounts that have significant reach, rather than attempting to control all content indiscriminately.
The article also points out that some formerly critical overseas Chinese accounts have recently shifted their tone, highlighting positive aspects of China’s economy and development while urging a more “balanced view.” This has sparked online speculation that such changes may result from behind-the-scenes engagement or pressure.
Source: Epoch Times, December 23, 2025
https://www.epochtimes.com/b5/25/12/23/n14660760.htm