Chinese electric vehicle giant BYD reported annual revenue of 803.9 billion yuan (approximately $110.6 billion USD) for 2024, a modest 3 percent increase year-on-year. However, net profit fell 18 percent to 32.6 billion yuan (approximately $4.5 billion USD), marking the company’s first “growth without profit” financial report in four years. BYD Chairman Wang Chuanfu described the EV industry as enduring a brutal “elimination round.”
Despite the profit squeeze, BYD achieved record sales of 4.6024 million vehicles in 2024, placing it among the world’s top five automakers and retaining its title as the global leader in new energy vehicle sales. The company’s international footprint expanded significantly, with operations in 119 countries and overseas sales reaching 1.05 million units. Total sales for 2025 are projected to hit 5.12 million vehicles.
Monthly domestic sales were inconsistent in the second half of 2024, with BYD failing to break the 500,000-unit monthly threshold in Q4. October, November, and December figures came in at 441,700, 480,200, and 420,400 units respectively. Overseas revenue reached 310.7 billion yuan (approximately $42.8 billion USD), accounting for roughly 38 percent of total revenue, an increasing share compared to the previous year.
The broader context is China’s overcapacity crisis in the EV sector. After 13 years of government subsidies ending in 2022, China’s EV output surged to over 12.8 million vehicles in 2024, yet nearly half of production capacity sits idle. To offload excess supply, Chinese automakers have engaged in a fierce price war, with EV prices dropping 9.2 percent in 2024 and profit margins shrinking to just 4.3 percent. BYD itself launched an aggressive new pricing round in May 2024 with discounts as steep as 34 percent, drawing sharp criticism from industry peers and state media alike.
Source: Central News Agency (Taiwan), March 28, 2026
https://www.cna.com.tw/news/acn/202603280134.aspx