On May 28, Meta officially launched Meta AI on Threads. Instead of casual conversations, many users questioned the chatbot about Meta’s business practices, including scam advertisements, revenue sources, and the company’s financial ties to Chinese advertisers.
When asked why Meta continues to earn substantial revenue from China despite Facebook and Instagram being blocked in mainland China, Meta AI responded that Chinese companies heavily purchase Meta advertisements to market products to consumers in North America, Europe, and Southeast Asia.
According to information cited by Meta AI from Meta’s financial reports, revenue from Chinese advertisers reached $18.35 billion in 2024, accounting for more than 11 percent of Meta’s total revenue and making China its second-largest source of advertising income after the United States. Chinese cross-border e-commerce companies such as Temu and Shein were identified as major advertising clients.
More controversially, Meta AI cited external reports claiming that a significant portion of China-linked advertisements involved scam, gambling, or adult-related content, potentially generating more than $3 billion in revenue for Meta. When users asked why Meta continued allowing such advertisements, Meta AI reportedly responded that scam ads remain highly profitable. The chatbot referenced claims that Meta balances anti-fraud enforcement against potential revenue losses and may limit crackdowns if advertising revenue declines beyond certain thresholds. According to the cited figures, scam-related advertisements generated approximately $16 billion in 2024, or about 10 percent of Meta’s total revenue.
Source: Aboluo, June 3, 2026
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