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China Economy: Volvo’s Safety Reputation is Challenged Due to Massive Recalls

China Economy recently reported that China-owned Swedish automobile manufacturer Volvo issued multiple recalls for a total of 380,000 cars in the Chinese domestic market in the last month alone. Volvo ranked number one on the recall list in August in China. Volvo made its name in the Chinese market for its quality and safety. However, numerous design mistakes and manufacturing issues caused multiple large-scale recalls and have been eating into the brand’s reputation. Volvo has recalled over half a million cars this year in China. The latest batch of recalls in September impacted 135,316 cars, which is greater than all the recalls issued in the past four years (2016-2019) combined. As the inventor of the safety belt, Volvo’s recent global safety belt recall of 2.2 million cars added to the crisis, as it was the largest recall in the company’s history since its founding in 1927. Chinese multinational automotive company Geely Holding Group acquired Volvo from Ford in 2010.

Source: China Economy, September 8, 2020