Wang Chen, the head of the International Communication Office of the Communist Party and the Information Office of the State Council, emphasized that the focus of China’s international communication work is “to more proactively and effectively broadcast the voice of China.” The remarks were made at the International Communication Work Conference held January 4 and 5, 2012. According to Xinhua, the conference held that, for 2012, international communication should follow the Party and should “portray a civilized, democratic, open, and progressive China to the world, and create an international public opinion environment more favorable [to China].”
Source: Xinhua, January 5, 2012.
http://news.xinhuanet.com/politics/2012-01/05/c_111379201.htm