Xinhua reported that Propaganda Minister Liu Yunshan, a member of the CPC Central Committee Political Bureau and the Secretary of the CPC Central Committee Secretariat, gave a speech on March 25, 2010, at the Forum on Promoting Popular Contemporary Chinese Marxism, a forum commemorating the 100th birth anniversary of Marxist philosopher Ai Siqi. Liu said: “(We should) use the Chinese socialist theoretical system better to arm the whole Party and educate the people, providing a powerful ideological guarantee and spiritual impetus for developing the cause of the Party and the nation.”
As for how to popularize Marxism, Liu suggested to make good use of mass media such as newspapers, radio, TV and the Internet and to use plain language and familiar examples with a mixture of reason and sentiment to enhance the propaganda effect.
Source: Xinhua, March 25, 2010
http://news.xinhuanet.com/politics/2010-03/25/content_13245827.htm