Xinhua Daily, a newspaper under the Nanjing Party Committee, Jiangsu Province, reported that the Nanjing government announced, on March 13, that it is handing out coupons worth a total of 318 million yuan (US $45 million) to encourage the service industry’s recovery.
The coupons, with a monetary value of 50 yuan or 100 yuan, included a dining coupon, a book coupon, a village tour coupon, an information consumption coupon, a living subsidy, and a labor union coupon.
The article pointed out that many cities have tried the monetary encouragement method to encourage people to consume, including:
- On February 13, Macao announced it would issue a MOP$ 3000 (US $375) electronic coupon to each resident.
- On February 26, Hong Kong announced HK $120 billion (US $15.4 billion) in financial support, including giving out HK $10,000 to each person over 18 years old.
- On March 2, Ji’nan City, Shandong Province announced 20 million yuan in cultural consumption coupons.
- On March 5, De City, Zhejiang Province announced 10 million yuan in travel coupons.
- On March 12, Zhejiang Provincial Culture and Tourism Department announced that Zhejiang will provide 1 billion yuan to stimulate cultural and tourism consumption and 100 million yuan in gifts directly to people.
- On March 13, Ningbo City, Zhejiang Province announced it would give out 100 million yuan in coupons.
To encourage people to go out to spend money, several major leaders in Jiangsu Province went to restaurants or stores to demonstrate consumption, setting an example for citizens.
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